About

An award-winning editor, Ric Serena has garnered considerable praise for his work in narrative, commercial and promotions genres for film and television. His decade-long experience in post production has given him an incredible ability to visualize an end-goal and aided his seamless transition to Director in music videos, commercials, promotions, narrative and documentary.

He prides himself on building and supporting a creative team, and values the input of every collaborator from client to viewer. He is committed to bringing a professional, creative approach to every project, on-time and within budget.

Ric is married to his creative partner, Jennifer Serena, a commercial portrait photographer.  Together, they live in LA and are raising their three year old daughter.


Ric Serena  / 818-568-4977  /  ric.serena@gmail.com

 

"I almost hate to share this information with the world because Ric Serena has been CBS Marketing’s 'Secret Weapon' for years.  When I need the very best Producer/Editor in Los Angeles, we call him.  Ric takes everything we give him and makes it better than we thought it could be.  He’s extremely creative, fast and detail-oriented.  And he does it all with a great attitude.  Ric deserves and has earned my highest recommendation."

-Garen van de Beek / Executive Vice President and Creative Director CBS Advertising and Promotion


"It was a true honor to be chosen as the subject matter for this talented filmmaker.  I marveled at Ric's unique vision before each shot, and marveled even more that he was able to capture that vision on the screen.  It was truly amazing to watch this artful director & his crew work as a single unit to tell a story."

 

-Dave Lefner / Visual Artist and subject of the short documentary, The [ahr-tuh-zen] Project: Lefner

 

 

"I had the pleasure of working with Ric Serena on a spec promo for CSI: Crime Scene Investigation and can’t say enough nice things about that experience.  I already knew Ric to be a very talented producer/editor, but on this shoot I got to see him shine as a director.  From the moment we began, I knew the project was in good hands.  I very much admire that Ric has both the creative vision and the technical chops to get the job done.  Great eye, great attitude, and all around great guy!"

-Anne de Vega / Executive Producer / CBS On-Air Promotion

 

"Working with Ric Serena, the Director of Captain Alpha Male, has been one of the best creative experiences of my career.  Ric's creativity, dedication, problem solving, technical wizardry and sense of humor are all top shelf.  He has an open door policy with his cast and crew and is always willing to listen and collaborate; but ultimately, he maintains the vision and focus to keep the production on track and on budget.  He brings a great sense of style and timing to everything he does.  I would recommend hiring Ric Serena anytime you want your product to stand out from the pack."

-Jay Lutsky / Executive Producer / Sightgag Studios, LLC

  

"Ric is a-m-a-z-i-n-g. I’m convinced that this guy one day will be a well-known name in his field. Efficient, professional, honest, creative, realistic and thorough!"

-Libby Lavella / Musical Artist

 

Ric Serena has directed two pilots I've written, and his work on both has been spectacular.  He has a brilliant visual imagination (and the technical skills to pull it off), a sure-handed comic touch, and a tireless dedication to his art.   On the set, he is a force of nature -- inspiring those around him with energy, warmth, and passion.  He is a joy to work with.

-Dan Greenberger / Screenwriter